In a time where the definition of progress is being re-evaluated across industries, the Maharashtra Chamber of Housing Industry (MCHI) is proud to launch its vision for the future under the banner of MCHI CARES.
This is more than a campaign. It is a movement. A mission. A manifesto.
Rooted in responsibility and driven by purpose, MCHI CARES reflects our commitment to ensure that real estate is not just an engine of economic growth, but a catalyst for social impact, environmental stewardship, and human empowerment.
The Mission CARES Manifesto: A New Way Forward
The Mission CARES Manifesto is not simply a strategic roadmap — it is a transformative vision that challenges us to build with empathy, inclusivity, and innovation. It begins with a core truth:
Growth without inclusion is fragile.
Progress without compassion is hollow.
Infrastructure without innovation is obsolete.
The acronym CARES outlines five central pillars — each a call to action for 2025–2027 and beyond:
C – CSR & Social Welfare: Embedding Humanity Into Every Blueprint
The business of building cannot be divorced from the society in which it operates. As developers, we recognize our deeper role in uplifting lives and communities.
MCHI members are committed to amplifying Corporate Social Responsibility (CSR) efforts that go far beyond compliance. This includes:
- Supporting local healthcare and sanitation initiatives.
- Investing in schools and education for underprivileged children.
- Creating safe, accessible spaces for women and the elderly.
- Providing emergency relief during natural disasters.
Our aim is simple: To ensure that no project is completed without leaving a positive human impact in its wake.
A – Affordable Housing: Democratizing the Dream of Homeownership
For millions of Indians, owning a home remains a distant dream — one hindered by rising prices, limited access to credit, and lack of suitable housing stock.
At MCHI, we believe housing is not a luxury — it is a right. That’s why we are working hand-in-hand with government agencies, financial institutions, and private developers to:
- Advocate for progressive housing policies and incentives.
- Support interest subvention and subsidy schemes under Pradhan Mantri Awas Yojana (PMAY).
- Promote innovative construction techniques to reduce costs.
- Encourage inclusive zoning policies to enable mixed-income communities.
Affordable housing is the bedrock of an inclusive city. By making it a priority, we are building not just homes — but dignity, security, and belonging.
R – Reforestation & Green Spaces: Regenerating What We’ve Borrowed
Our cities are growing, but too often at the expense of the natural world. Urban development must not come at the cost of ecological destruction.
The CARES vision places sustainability at its core. MCHI is leading efforts to:
- Integrate reforestation into urban planning and redevelopment.
- Partner with local municipalities to create and maintain green public spaces.
- Support eco-sensitive design and architecture.
- Encourage all members to pursue green building certifications like IGBC and GRIHA.
We recognize that we are not owners of the land — we are its temporary stewards. It is time to give back more than we take.
E – Economic Growth through Proptech: Digitize, Disrupt, Deliver
The real estate sector is being transformed by technology — and MCHI is embracing the shift.
From virtual reality property tours and AI-driven site management to blockchain-powered transactions and data analytics, Proptech is redefining how we build, buy, and sell.
MCHI’s Proptech agenda includes:
- Facilitating knowledge exchange between developers and tech innovators.
- Incubating startups working at the intersection of real estate and digital innovation.
- Hosting industry events focused on digital transformation.
- Promoting e-governance tools for faster approvals and regulatory compliance.
This is not about future-proofing alone — it is about future-leading. We are committed to ensuring that India’s real estate industry is digitally agile and globally competitive.
S – Skilling & Employment: Empowering the Hands That Build Our Nation
Behind every towering skyline, every finished project, and every safe home, there are countless workers whose skill, dedication, and effort make it possible.
Yet, many of these workers remain unskilled, unprotected, and underserved.
MCHI is investing in their future by:
- Supporting vocational training programs for construction workers.
- Partnering with NSDC and other skilling bodies to certify labor.
- Creating apprenticeship pipelines for youth from marginalized communities.
- Ensuring worker welfare through health camps, insurance, and housing.
Real estate doesn’t just create assets — it creates livelihoods. Empowering our workforce is not just a moral imperative; it’s an economic one.
The Road Ahead: A More Caring Industry
As we look toward 2025 and beyond, MCHI CARES is our collective pledge to shift the culture of real estate in Maharashtra — and India — toward responsibility, resilience, and regeneration.
We are builders. Not just of structures, but of society.
We are planners. Not just of cities, but of change.
We are investors. Not just in land, but in lives.
Through the CARES framework, MCHI and its members are ready to lead with purpose, act with empathy, and build with care.
Because when we say MCHI CARES, we mean it — from the ground up.
Together, let’s build not just better homes, but a better world.